Food Oasis - "Yelp for Free Food"
I came to this project in August 2019. I wanted to connect a map-based interactive resource to my Shoe String Student App.
Over the course of my two-year commitment, there were over 50 volunteers on the project including four different project managers. The Tech Lead, John Darragh, and I were the only two constants committed to this project.
There were countless setbacks and numerous hurdles that we overcame with our tireless determination.
I began my journey into researching the food rescue ecosystem in Los Angeles. I wanted to understand why food insecurity what such a difficult problem to solve and how it was currently being solved.
My role: Product Owner, Lead UX Researcher, Subject Matter Expert
My team was part of the non-profit Hack for LA which is a division within Code for America.
Questions that I asked:
Why does this problem exist?
What is the landscape of this problem?
What tool do we create that will have the most impact?
If we help food organizations, will that be effective?
If this website is for individuals, how much information can we present?
I began the secondary research - Why does hunger exist?
I started with a working hypothesis — The high percentage of food-insecure people in Los Angeles is due to distribution logistics.
#1 We do not produce enough food.
#2 Food is wasted because of neglect.
#3 There is minimal effort to recover food.
#4 The government isn’t paying attention.
#5 Food distribution problems are the only reason there is food insecurity.
I conducted user interviews and redesigned the site based on their feedback.
We launched our MVP site in June 2020.
Our database had over 1,000 listings of pantries and meals.
I interviewed 5 users via Zoom. I focused my questions on the usability on mobile and desktop.
Our biggest take away was that due to COVID, pantry lines were about 6 hours long. This meant that knowing detailed information about what food type pantries offer was extremely important for users.
Analyze Customer Performance
SEO Analysis - Screaming Frog
Website performance analysis