The benefits of Shared Housing.
My role: UX Strategist, Researcher, and Project Manager.
How does LA Family Housing create a housemate matching tool for people who experience homelessness?
A large percentage of the homeless population has been marginalized into unsafe and uncomfortable housing options.
The concept of finding a housemate that is compatible is new.
How do we approach property owners to convince them that housemates need their own lease?
How can we reframe "shared housing" into a comfortable experience?
Can we find 2-4 BR apartments during an eviction moratorium?
How can software be used to create successful housemate matches?
What are the benefits of shared housing for this population?
Metrics - Affordable rent and wages.
Rents are out of reach for many renters. In CA, to afford a 2BR apartment, a wage-earner needs to make $39/hour.
Data - Housing people.
"Most of the people experiencing homelessness that the homeless system helps house stay housed. Eighty-eight percent of the people placed in permanent housing through our system in 2018 have not returned to homelessness. In 2019, the rehousing system helped 22,769 people move into permanent housing. And many more people occupy interim housing this year: 18,395 people experiencing homelessness in L.A. County were sheltered, up from 14,722 the previous year, a 25% increase. The impact of the “A Bridge Home” program was seen in the 39% increase in the city of Los Angeles sheltered population, from 8,944 to 12,438.", LAHSA Homeless Report, 2021.
This persona represents one type of story of a person who experiences homelessness. The golden rule of social services is to help people get housed, "Housing First". Once people are housed, they can get on their feet and put the pieces of the puzzle together.
What pain points need to be addressed?
My interviews and work as the matcher and coordinator were key to understanding the enormity of this problem. In order to make this work, there we many pieces that needed to be put in place.
Mapping out the workflow at LAFH
Where do our users live and what is their income?
Two key insights.
In my research, I discovered two primary issues with the tool LA Family Housing created for its clients.
1st - The questionnaire in place wasn't connecting with clients.
The original questionnaire was not tailored to this population or their circumstances. The original developer made assumptions about what was important to this population and never tested his assumptions.
After my testing with several clients, I gained valuable insights into the critical concerns our clients have.
2nd - Order of events and the user flow.
The primary goal of giving people their own lease meant training a team of realtors to sell property owners the concept of multi-tenant leasing. This is a difficult task. In college towns, property owners are more open to multi-tenant leases because parents are involved. For property owners to give this population a multi-tenant lease was quite a sales pitch and full of incentives especially during an eviction moratorium.
The original shared housing software started this matching process with the property. Once that rate property owner was found clients were sent to view it. This approach failed. People were overwhelmed with viewing the property, meeting each other, AND the landlord during COVID all at the same time.
After my testing this process with caseworkers and clients, I realized that the most difficult part of the problem had to be solved first. This whole process had to start with people. Once people we matched, they needed to meet. If all went well, they could view properties together.
Putting the process in place. Training caseworkers.
Writing and designing the Questionnaire.
The Chief Program Officer and I wrote the questionnaire. We added humor to lighten up the mood and help gain the trust of our clients. I tested the questions with SIX of our clients and caseworkers. I received invaluable insights and input. The result is a questionnaire that is tailored for our clients.